Date:
November 1986
Page No.:
83
Writer(s):
Frances Horler & Junichi Yamazaki
The purpose of this study was to examine the responses of Japanese and American college students on a Likert-type rating scale to ascertain whether cultural differences might be reflected in the frequency of extreme responses (Strongly Agree and Strongly Disagree) and Undecided responses. If cultural differences are reflected, researchers must be sensitive to these differences in constructing instruments and interpreting results in cross cultural studies.
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